We asked groups of staffs of provincial Environmental
agencies and school principles in Guiyang:
Choose in your group one environmental problem and then:
- Identify a desirable alternative behavior
- Identify factors that will promote this desired behavior
- Identify existing values that could be used to promote this desired behavior
- Identify and explain good communication strategies
- Identify target population segment and message content for each segment
- Craft message
- Identify delivery mechanism/medium/media
- What other persuasive strategies could be used to address the problem? Think about:
- Social influence
- Use of commitment
- Removing material barriers
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