Change strategy

We asked groups of staffs of provincial Environmental agencies and school principles in Guiyang:

Choose in your group one environmental problem and then:

• Identify a desirable alternative behavior
• Identify factors that will promote this desired behavior
• Identify existing values that could be used to promote this desired behavior
• Identify and explain good communication strategies
• Identify target population segment and message content for each segment
• Craft message
• Identify delivery mechanism/medium/media
• What other persuasive strategies could be used to address the problem? Think about:
• Social influence
• Use of commitment
• Removing material barriers

The illustrations are some of the templates filled in by the various groups.