Tuesday, 29 May 2012
recent study showes that beliefs are stronger than comprehension of scientific knowledge. Members of the public with the highest degrees of science literacy and technical reasoning capacity were not the most concerned about climate change. Rather, they were the ones among whom cultural polarization was greatest. This result suggests that public divisions over climate change stem not from the public’s incomprehension of science but from a distinctive conflict of interest. At the one hand there is the personal interest individuals have in forming beliefs in line with those held by others with whom they share close ties. At the other hand there is the collective interest they all share in making use of the best available science to promote common welfare. The conflict between the personal (often short term) interest and the collective (often long term) interest, is in many cases won by the the former. That is the reason that more information does not work. Information is an intervention at the action level. For positive change we first and foremost will need interventions at the level of experience and beliefs.
Monday, 28 May 2012
Friday, 18 May 2012
Tuesday, 15 May 2012
Wednesday, 9 May 2012
As long as there is demand and scarcity, illegal trade will continue...! This TV spot aims to help reducing the consumption of wild meat in the Ecudorian Amazon region. It is part of the IUCN/TRAFFIC project to explore - in a participatory way - the causes, contexts and alternatives for current illegal practices of hunting, trading and selling of wild meat. There are more radio and TV spots. Special videos for bus passengers on their way to the region. Certificates for restaurants that do not sell wild meat. There is a lot of investment in the supply side: capacity development of women and youth in indigenous communities, alternative livelihoods for families of hunters etc. As to the demand side it looks a bit meagre: I doubt whether the information of the videos will resonate with the consumers in the Amazon cities. It may with tourists. Behavior change of tourists might be a start for awareness raising in the cities. But more is needed to change behavior of the majority of the Amazon city (mestizo) folks. What are the motives for their preference for wild meat? What would be strategies for behavior change? The current appeal to their care for the environment may not work. What would be more 'cool' to eat? And how could we promote that? What could be the role of youth in spreading ideas and 'policing' parents and families? All major challenges for next steps in the project! Because as long as there is demand and scarcity, illegal trade will continue!
Tuesday, 8 May 2012
Metsähallitus Natural Heritage Services . In cooperation with the Finnish Postal Services they just brought out a new stamp in their series of national parks. I wonder what the impact is in the age of internet. On the web it is easy to find a few more examples from other countries. The use of logo of the IYB makes at least some sense to me.
Monday, 7 May 2012
Friday, 4 May 2012
WRI is researching which method works better: web cam talk, conversation or whiteboard talk. You can watch three scientists present the findings of their studies, using each time a different method, and then vote. The answers however may depend very much on the intended audience: other colleague climate scientists (web cam?); students and academics (whiteboard talk?); politicians or general public maybe none of these, as there is no clear message and action perspective. This all illustrates the need in communication to define the audience first, then the behaviour change we are after (inlcudng the obstacles to get there), then the message and only at that point in time the communication means!
Thursday, 3 May 2012
maps, especially when they work with animation. I realized this not only through the popularity of the new face book look but also when a friend of mine made me aware of maps of war. One application on this site shows 5,000 years history of religions in 90 seconds. Others clarify details of major wars or geopolitical tensions. I wonder what this might do for biodiversity.