CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
Friday, 18 May 2012
Instruments to change behaviour
A different way to present the stick, carrot and drums. The picture also illustrates that in the end it is about the instrument mix. Without communication a law will not work, as nobody would know about it. The same for the carrot. Only in some cases communication can work as a stand alone instrument, e.g. in the case of (1) an existing positive attitude or sufficient internal motivation of the audience, or (2) when adequate facilitating infrastructure is present or (3) when there is adequate social group pressure for the new behaviour. In most cases we need the right instrument mix.
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.