Monday, 30 April 2012
Adapting to climate change: people and ecosystems
Using nature to help people adapt to the changing climate. A video produced by IUCN Meso America. Good use of visuals to explain abstract concepts such as ecosystem based adaptation! But how strategic is this video? The intended audience is government decision makers. The pay off is a call to invest in legislation and treaties. Of course also needed, but much more needed are a number of specific behaviour changes in urban planning, agriculture, water management etc. They now seem to get the subconscious message "lets wait for new law and international conventions"! Maybe IUCN should make different pay offs for different audiences, just a small intervention at the end of the video. Or stop the video before the pay off and ask audiences to come up with what changes they think they should make in their sector. There are new resources to help us to be more strategic in climate change communication. And if you have twenty minutes, watch this video by George Marshall.