Tuesday, 7 February 2012
Chrysler Commercial - It's Halftime in America
What about developing a similar message for biodiversity? In one day this avertizement - broadcasted by Chrysler during the Superbowl on Sunday - already was downloaded 1.5 million times. Time for us to rethink how we raise awareness on how to sustain biodiversity! A message that will resonate with 7 billion people...!