Internet notebook about my work: deep listening to facilitate positive change


Sunday, 1 May 2011

Drapchi - The preview

A trailer is part of a branding strategy for a movie. It plays into the senses more than it provides information. Images and music generate associations that reinforce our beliefs, attitudes and values. As this is a new brand it's USP focuses on making a dream come true notwithstandig the utmost adverse circumstances. The inherent pay off of all trailers is: make sure you are the first to see this movie or in this case see for yourself how she managed to succeed.

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