Friday, 26 November 2010
An elevator talk is a one-minute (or roughly 75 words) in advanced rehearsed narrative that one uses to make contact and get an appointment, when meeting people by chance in an elevator, in the corridors during coffee break of a conference or elsewhere. It is not about substance, but to introduce yourself (smile and keep eye-contact) and raise interest in your project and finally get an appointment to come and tell more about it. The example my collegue provides: “I am Sandy of the Sustainable Development Think Tank here in town. We are passionate about contributing to the solution of the waste problems. Results from our recent projects may very much enhance the waste management bill you are working on. I know members of your party are very keen to make this bill a success. Would you personally be interested in making an appointment to hear some of the highlights of our findings and concrete recommendations? Who can I phone?” Important is that your audience leaves the conversation with the feeling: that was a nice person, (s)he has an interesting project that might help my work, I have to remember to tell my secretary to make an appointment as soon as she phones.