More than just a logo

The logo of the International Year of Biodiversity is used for many events. Here for an exhibition in the Edinburgh Zoo. Yesterday I saw the logo in the Amsterdam Zoo on a conference banner. What I did not see, nor hear is the story that gets me ´on board´. Yesterday there was a lot of jargon. Not many people seem to use the text and narratives developed specially for the IYB. E.g. non jargon messages are:
You are an integral part of nature; your fate is tightly linked with biodiversity, the huge variety of other animals and plants, the places they live and their surrounding environments, all over the world.
You rely on this diversity of life to provide you with the food, fuel, medicine and other essentials you simply cannot live without. Yet this rich diversity is being lost at a greatly accelerated rate because of human activities. This impoverishes us all and weakens the ability of the living systems, on which we depend, to resist growing threats such as climate change. For more non-jargon bio-diversity messages read here.