When you have enough time with a protagonist, spokes person or a resource person, use the opportunity to reach out to different audiences through different media. Last year the Fundación Félix Rodríguez de la Fuente did just that: a lecture and workshop for the audiences of the Casa Encendida, interviews to newspapers and magazins, a professional dialogue with their staff and input for an educational video. UNED, the Spanish Distance Education Channel used the input for a module in a course on sustainable development: Verdades y mentiras sobre el cambio climatico. The title is inspired on the lecture I gave an hour after this interview. The video also features on YouTube.
Wednesday, 24 February 2010
Communication management
When you have enough time with a protagonist, spokes person or a resource person, use the opportunity to reach out to different audiences through different media. Last year the Fundación Félix Rodríguez de la Fuente did just that: a lecture and workshop for the audiences of the Casa Encendida, interviews to newspapers and magazins, a professional dialogue with their staff and input for an educational video. UNED, the Spanish Distance Education Channel used the input for a module in a course on sustainable development: Verdades y mentiras sobre el cambio climatico. The title is inspired on the lecture I gave an hour after this interview. The video also features on YouTube.
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