Linking sustainability with intrinsic goals

In offering a new paradigm for communication for change, George Lakoff describes the values of our intrinsic goals: Nurturing family life, Caring about others, Freedom, Opportunity and prosperity, Fairness, Honest open two way communication, Community building. Is this new or did I read this before? Listen to the Chinese sage Lao Tsu in Verse 44 of the Tao Te Ching:
What is firmly established cannot be uprooted.
What is firmly grasped cannot slip away.
It will be honored from generation to generation.
Cultivate Virtue in yourself, and Virtue will be real.
Cultivate it in the family, and Virtue will abound.
Cultivate it in the village, and Virtue will grow.
Cultivate it in the nation, and Virtue will be abundant.
Cultivate it in the universe, and Virtue will be everywhere.
Therefore look at the body as body;
Look at the family as family;
Look at the village as village;
Look at the nation as nation;
Look at the universe as universe.
How do I know the universe is like this? By Looking!