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Our communication task is to capture the essence of the eco-network and sustainable development program in simple language. We have to be creative to get the attention of the audience of stakeholders, to trigger their interest and desire to take a next step. The AIDA principle is explained in section 1 of the cepa toolkit. The idea of the eco-network program is to trigger initiatives that improve the living and biodiversity conditions in the eco-networks. We call the program: ‘Naturally investing in our future”. It is a portfolio of opportunities for investment in sustainable development. It contains recommendations for initiatives that can be funded under existing funding schemes. We illustrate the portfolio with a simple graphic. We are now testing the concept.
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