Saturday, 8 May 2010
In the future we will not longer search for products and services they will find us via social media. This fundamental change in the way we communicate I personally experienced a few days ago. I opened my Plaxo for a few seconds when a blog entry of a colleague Gillian Martin-Mehers caught my eye. I realized that what I saw was a tool I could use to visualize in one image the key concepts of the Bali Action Plan, I was working on. After fiddling a bit with the tool, I also saw its potential for a front page of a new report, or a mirror for clients to illustrate the amount of jargon they use.